Music influences emotion. When it comes to loyalty, studies have shown our emotional response to a brand has a greater influence on our loyalty towards them; over logic and other judgements. The use of carefully selected music can create a first and lasting impression. However, music’s impact doesn’t stop at awareness or appreciation; it can affect customer behavior, and convey meaning about a business’s brand.
Music can transport us in an instant to places we want to be. It serves as a powerful connection into our emotions. The use of carefully selected music can motivate the subconscious, reflect the surrounding environment and create a first and lasting impression. Your music choice is a statement and it needs to show who you are as a business.
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Music is the most universally consumable of all the creative languages.